Apple
BUILT
Cut the line to a handful. Sold possibility.
Strategy · Brand
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VIZNRY case study series · new episode every week
The Anatomy of Billion Dollar Brands.
Our case study series. Each episode breaks down the DNA that built, or collapsed, one of the biggest brands on the planet, and the lesson for yours. Free, every week.
Kodak
COLLAPSED
Invented the digital camera. Buried it to protect film.
Digital ScaleBUILT
Tested 41 shades of blue. One was worth a reported $200M a year.
IntelligenceNike
BUILT
Never sold shoes. Sold who you become.
Brand · CreativeBlackBerry
COLLAPSED
Perfected the past while customers moved on.
Digital ScaleRed Bull
BUILT
Lost the taste test. Won the customer.
Brand · CreativeNetflix
BUILT
Your customers already tell you what they want.
IntelligenceGymshark
GymsharkBUILT
No investors, no stores, no TV. Creators became the shopfront.
Digital ScaleNew episodes every week onInstagram →LinkedIn →Editorial analysis. VIZNRY is not affiliated with the brands shown.
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